SXSW – what do you want to hear?

Any one considering going to SXSW Interactive in Austin March 9-13, 2007? It is the most amazing web conference on the planet. I think of it as a great BIG IDEA conference. When explaining to others how to get the most out of SXSWi I have been known to say:

“SXSW is about the people. Go to the panels, go to the parties, introduce yourself to the person next to you. Seek out new people. Find out what treasures are overflowing in the brains all around you. Talk about your passions and then listen. I mean really LISTEN. Suspend judgement. Truly try on the perspective of the brilliant human being sitting next to you. Then let the magic potion of ideas, words and reality transform your thinking and open your eyes to new possibilities.”