Do you remember 1998?

  • The Bronco’s won the Super Bowl.
  • The first XML spec was released.
  • Titantic won 11 Oscars.
  • Viagra was approved by the FDA.
  • Google, Inc. was founded.
  • Apple unveiled the iMac and reminded us to Think Different.

Today, as I was rearranging some books on a shelf, I ran across the limited edition publication to commemorate the first year of the Apple Think Different Series, “1998: The Year of Thinking Different”.

10 years later, this ad campaign still strikes a chord in my soul. I can’t resist sharing this quote from Apple with you.

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
disbelieve them, glorify them or vilify them.
About the only thing you can’t do is ignore them.

Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.

Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.

Think Different.

So, my friends, I implore you to question, lead, create, sing, speak, tinker, dance, play, love, fly, believe, transform, improvise, evolve, laugh and dream with all of your passion. Make every day different.