So, you say you don’t have any blind or deaf users. Or at least you don’t have enough to justify the cost of making your web site accessible. Well, let me tell you, you have an incredibly important blind user. Millions of people consult with this blind user every day, asking for his opinion and seeking his advice. This blind user’s name is…
Google. Google is blind and deaf. Google has no eyes. Google has no ears. Everything you do to make your website accessible to people who have a visual or auditory disability helps Google. Search Engine Optimization and Accessibile Design are the very best of friends.
Need more proof? Head over to the Google Webmaster Guidelines and read it for yourself. Here is a direct quote from the Google Webmaster Guidelines for AJAX-enhanced sites:
Design for accessibility
I first heard this concept from my colleague Giorgio Brajnik while sitting with him on an Accessibility Panel at the very first AccessU Conference held by Knowbility in Austin, Texas. Up until that moment, I was evangelizing accessibility because it was the right thing to do. Now, I could answer the question, “Why make things accessible?”
- because we can
- to empower people
- best practice
- because it is the law
- search engine optimization
How I love it when doing the right thing really does make the world a better place.