Multiple Choice Mobile Audio: Latest Research on Visitor Preferences

I’m thrilled to be going to Chicago, May 13-17 to the American Association of Museums this year to present on the panel “Multiple Choice Mobile Audio: Latest Research on Visitor Preferences”. What an honor to share our research beside people I deeply admire: Peter Samis (Associate Curator, Interpretation, SFMoMA), Johanna Jones (Managing Director, Randi Korn & Associates) and Leora Kornfeld (Principal, Ubiquity Interactive). What will we all be talking about? The panel description says:

Gain a comparative picture of the current state of mobile touring technologies, including iPods and mobile phones. Are audio tours a thing of the past? Have they been supplanted by mobile technologies such as podcasts, or simply reborn? What are the new opportunities for visitor participation born of these technologies? Ponder recent research on visitor satisfaction with various mobile experience formats, and address the staffing implications to produce and deliver each one.

I can’t wait to share what we’ve learned and hear the perspectives of my esteemed colleagues.